Greg Smith

Greg Smith is an experienced people leader, fuelled by a passion for purpose-led Kiwi brands and taking on the world with unforgettable customer experiences. With over 21 years of retail expertise, including his role as the General Manager of New Zealand for Michael Hill and his previous stint as the CEO of Icebreaker, Greg has a knack for assembling extraordinary teams that achieve great results on the worldwide stage.

Recently, a captivating company caught Greg’s attention: Bremworth, a dynamic wool carpet and rug business on a mission to find a more sustainable way. In a stroke of fate, Greg is now the CEO at Bremworth, where he can channel his desire to make a positive impact into action.

When he’s not busy trying to disrupt the flooring industry, you can find Greg embracing the fun side of life. Whether he’s spending quality time with his family, riding waves, scoring goals on the football field, or passionately cheering for New Zealand sports teams, Greg knows how to savour the thrilling moments that make life worthwhile.